So You Are Writing a Business Book
Even in todays laid-back market
business books are still going strong. I have written three of my own on creating personal business and helped with several
client business books. Editors today look for information about careers working together technical skills sales and sales
training leadership how to start and run a business how to compete successfully and a lot more. Readers buy these books to
get ahead become a better marketer and leader win a promotion master a specific job-related skill stand out learn particular
management techniques and more
You
need to make the organization simple and logical so that one point leads to the next. No matter how complex the issue you
must write clearly and simply. You never write around the subject in a business book but get to the point quickly be specific
and include lots of real-life examples. I learned how to do this the hard way but thanks to a good editor at Prentice Hall
who kept drilling the basics into me I did learn.
Here are the rules:
- Organize the information logically. This means arrange it in a step-by-step
process. Most business books have from 10 to 15 chapters. Most chapters contain 5 -7 sub points with headings arranged in
a logical order.
- Use short declarative sentences of 20 or fewer words. This is one of the hard
things to learn. For instance write. "We need a good working definition of ethics
to guide us." And stick to one point per sentence.
- Keep paragraphs to about six sentences or slightly longer. Long paragraphs
discourage the reader. Shorter paragraphs make a book seem easy to read.
- Write in a conversational style as if you were explaining to a friend. Heres one I found. The goal of the
litigation ideally would be the closure of the prison; alternatively it would be a reduction of the institutions population.
You wouldnt talk to a friend this way you should write. The goal of the suit is to close the prison or to reduce the number
of inmates.
- Avoid technical terms. Nothing stops a reader like technical explanations.
Always figure out a clear simple way to say it and reduce complicated concepts to simple positive statements
- Use lots of real-life examples. This is the heart of most business books.
- Keep the chapters reasonably short. A good length is four thousand to six
thousand words (15 to 22 pages).
Here are a few of todays best selling business books
that embody these principles.
Its Not the Big that Eat the Small: Its the Fast that Beat the Slow
Jason Jennings and Laurence Haughton. What a great title. --a book about thinking and moving faster than the competitions.
Amazon sales rank 6000.a book about thinking and moving faster than the competition.
Amazon sales rank 6000.
Getting
Things Done: The Art of Stress-Free
Productivity David Allen. A complete
system for getting those things done youve been putting off. This book offers a whole life-organizing system. Amazon.com
sales rank 488 (a blockbuster best seller).
Good to Great: Why Some Companies
Make the Leap and Others Dont. How a good company can become a great company. Based on research with 11 companies
sorted down from 1435. 