Promote your Book on Radio

One of the best and most efficient ways to obtain publicity for your book is through radio interviews. You can start with local stations and work your way all over the country without ever leaving home since many shows today use call-in guests. No matter what your subject if you look hard enough you can find shows that cover your subject. . You will need to study the stations, and then make yourself a list of those that might be interested in your book. I have found that FM music stations sometimes cover specialized subjects such as gardening, cooking, how-to hints and more. But you need to hunt for them.

You best bet is the Bacon’s Radio Directory, http://www.bacons.com/research/radiotvcable.htm The directory itself lists the shows, the producers and much more.

Here are some others: Radio-Locator offers links to more than 10,000 radio stations internationally at www.radio-locator.com. Yahoo offers about 7,000 links to stations at

www.yahoo.com/News_and_Media/Radio.    

www.Newslink.org/rneradi.html news talk stations

www.bookmarket.com/tips.html 

www.newsbuzz.com  

The magazine Radio-TV Interview Report reaches several thousand radio producers and lists over 100 authors available for interviews. Costs $325 a month with a minimum. I have had clients who have used this publication quite successfully. www.rtir.com 

For the larger stations, you will need to talk to the producer of each show. For smaller stations ask for the station’s program or news director. In practice I have found it best to call and ask which shows take authors, then get the name of the producer. After that I send a letter, then call to the producer. This has resulted in a number of radio interviews. You will find the details about this process on

http://www.thebooksite.net/id5.html